Week 7: Search Intent

 What is Search Intent:

Search Intent is the "why" behind a search question. Why is something searching for something.

Types of Search Intent:

• Informational: 
• Informational search intent is when someone is simply looking for information over a certain topic.
• Navigational: 
• Navigational search is when someone has the information for the result they're looking for, but need a guide to a website, rather than directly searching for a URL.
• Transactional: 
• Transactional searches are when someone is looking to purchase a product. This type of search would lead a consumer to something that would help the buying process.
• Commercial Investigation: 
• Commercial investigation intent is when someone is looking to do research on a product or service prior to the purchase.

Search Intent Examples:

• Informational: 
• Informational search intent could be when someone searches "When was Apple founded". It is a simple question with a simple answer.
• Navigational: 
• Navigational search is when someone makes a search for "Adidas" rather than typing www.adidas.com into the search engine. 
• Transactional: 
• Transactional searches are used prior to making a purchase. An example would be searching for " adidas student discount". This indicates that a purchase is likely to happen after finding the search results.
• Commercial Investigation:
• Commercial investigation would be if someone were to search "best fuel-efficient vehicle". There is a need for a product and there is an investigation being done to find the best product.