Week 2 - Marketing Strategy

 Marketing Strategy is defined as a plan of action designed to promote and sell a product or service. Part of the marketing strategy is the target market of a business. The target market of a business is particular group of consumers at which a product or service is aimed. 

After a business identifies their ideal target market, it will make it easier to create a marketing plan. Nowadays when creating a marketing plan, it is essential to include a digital marketing. 

Above are images of websites from two different floral businesses. In the first image, we find the home webpage for Fabbrini's Flowers, and in the second image we find the home webpage from Cresco Stems. Fabbrini's Flowers home page displays their business name, they emphasize that they offer same day touch-less delivery, a few featured floral arrangements, and their phone number. On the top of the home page there is also a bar to direct their customers to different pages of their website. Cresco Stems' home page displays their business name, they emphasize that their business offers floral luxury for all occasions and that they are a "bespoke floral design studio based in Chicago", and a slideshow with images some of their floral arrangements. 

Both webpages are similar in style, but I found that the homepage for Cresco Stems has a better presentation style and also does a better job at reaching their target market. Cresco Stems is transparent with their mission statement, they clearly state " Cresco Stems is a bespoke floral design studio based in Chicago committed to setting an ambiance and telling the story of your event with each beautiful stem. Through the artistry of floral design, we aim to create the mood and aesthetic that you envision for your special day". This shows that their target market is more focused to the Chicago land area. On the home page for Fabbrini's Flowers, it doesn't specify what their mission statement, and the location they are based in is not shown unless you scroll to the very bottom of their home page.

Both businesses have a great digital marketing presentation, but it seems that Cresco Stems does a slightly better job at reaching their target market during their first impression on their home webpage.